Menstruation Education Marketing

The Menstruation Education event was created to educate and provide resources about menstruation for students. The event coordinator requested a poster that would draw the students eye and allowed a lot of creative freedom.

The challenge was to create a layered drawing that students would naturally gravitate towards while traveling through campus. I decided on jellyfish to mimic the “flow” of the menstrual cycle.

The image on the left shows the main 24” x 36” poster size.

Typefaces:
Capuche Black / Nobel

One aim was to steer away from “gendered” colors and stereotypes. I chose to create a color palette that was both bright and intriguing while also having a calming effect on the viewer.

We chose to create jellyfish that exist in real life and mimic menstrual products that would be discussed in the event.

  • I began by drawing each jellyfish individually referring to different species before deciding where to position them.

  • When deciding the positions where they should go, I decided to quide the eye downward by creating a diagonal line from top right to bottom left.

  • At this stage I play with what colors will look like next to each other and develop the style more in a new layer.

  • FinalIy, I rework my illustration for different marketing materials and switch to Illustrator to add typography, logos, and other elements.